Entrepreneurship Development and Business Communication

Course Description

The Entrepreneurship Development and Business Communication course provides learners with the essential knowledge and skills to start, manage, and grow successful enterprises, with a focus on agriculture and rural development. It covers key areas such as opportunity identification, business planning, enterprise management, financial and marketing strategies, and crisis handling, supported by insights into government schemes and institutional support.

Alongside entrepreneurship, the course strengthens professional communication skills critical for business success, including report writing, presentations, negotiations, and interpersonal interactions. By integrating entrepreneurial competence with effective communication, it prepares students, rural youth, and professionals to innovate, lead teams, build networks, and present ideas convincingly for sustainable venture growth.

Objective

To provide student an insight into the concept and scope of entrepreneurship
To expose the student to various aspects of establishment and management of a small business unit
To enable the student to develop financially viable agribusiness proposal